Now on its 15th year, Aga Mulach and Jollibee once again launched their yearly gift giving that is well participated mostly by kids who joined the Jolly Toy Scouts.
For the past couple of years, Ive been supporting this project because I think donating a single toy can create a happier Christmas for Filipino Children. Jollibee MaAga ang Pasko is the country’s longest running toy and book donation drive. This project aims to continue spreading Christmas cheer to even more children in need, especially those affected by the recent unfortunate events.
Last year, Pinoy Kinds were invited to be part of the Jolly Toy Scout team in which kids took part in collecting toy and book donations within their neighborhood. Pioneering the effort to involve the youth and young at heart as advocates of MaAga ang Pasko, Aga Muhlach himself was honored as a Toy Scout Troop Leader during last year’s campaign.
“Seeing young kids and grown-ups pitching in to make other children happy never fails to brighten my day. These young Jolly Toy Scouts get to really understand the value of sharing and that’s what I want my own kids to learn especially at a young age. I’m very proud to be a Jolly Toy Scout myself,” shared Aga.
This year Jollibee MaAga ang Pasko 2009 aims to be an even bigger platform for sharing happiness by collecting an unprecedented number of donations for this year. To celebrate its 15th year, Jollibeewill match every donation with a Jollibee toy, effectively doubling the number of gifts to be collected this year.
This year’s MaAga ang Pasko becomes even more meaningful as it opens up new channels to encourage donations, spark volunteerism and implement activities that foster goodwill and sharing this Christmas time.
The campaign introduces a component: the ADOPT-A-SCHOOL program that encourages schools and various institutions to become a partner of a beneficiary school. All toys and books that they collect, as well as the corresponding toys to be given by Jollibee to match their collection, will be given to their partner beneficiary school.
This year’s MaAga and Pasko also aims to help schoolchildren affected by the recent natural disasters, as they will become part of the beneficiaries of the toys and books collected. Both Jollibee and Aga Muhlach– together with the Jollibee Foundation and the Jollibee Franchisees Association – have also committed to help renovate or construct several classrooms this year particularly in schools severely damaged by typhoons Ondoy and Pepeng.
Throughout the years, Jollibee MaAga ang Pasko has grown bigger with even more supporters and partner institutions that have become one with the campaign’s objectives. For this year, the campaign has tapped over 30 schools nationwide and over 20 partner companies to help spread the Christmas spirit of making children happier during Christmas.
“MaAga ang Pasko has made Christmas more meaningful not only for the children receiving the gifts, but also for all those who have helped make the campaign what it is today. It has allowed all of us to experience the joy of giving even more, which is what Christmas is really all about,” says Jollibee Marketing Manager Aileen Ricasata. “And we’re really glad that MaAga ang Pasko has been growing even stronger throughout the years, thanks to everyone who have helped give kids more reasons to smile every Christmas,” she adds.