The WHITE HAT – Italian Frozen Yogurt company’s fifth CELEBRITY-FOR-CHARITY event resumes this August 30, 2009 (SUNDAY) at SHANGRI-LA PLAZA MALL, as famous cosplayer, artist and model Ms. Alodia Gosiengfiao and her sister Ashley dress up in costume to serve authentic Italian frozen yogurt in their bid to raise money for GOT HEART FOUNDATION.
And to make it even more fun, everyone is invited to come in their own costume as well. There will be special awards for the following 4 categories:
Best Male Costripper
Best Female Costripper
Best Crossdresser Costripper
Best Kid Costripper
Each winner, who will be chosen by our celebrity servers, will win a special prize of 2 MONTHS SUPPLY OF FREE YOGURT + a SOUVENIR CAP + SOUVENIR PICTURE with our Alodia and Ashley. In addition, a photo wall will be set-up for customers to have photo-ops as well.
GOT HEART FOUNDATION is a non-stock, non-profit organization that aims to empower marginalized Filipinos by helping them become entrepreneurs.
It runs a social entrepreneurship academy, a support center that helps farmers, indigenous people, and out-of-school youth in developing products and marketing them.
It also has a public school development program.
“We’re very happy to welcome Alodia & Ashley to our store and demonstrate to the public that business is not all about making a profit, it is also about giving back to the community.
With our unique way, celebrities get a chance to actually SERVE customers as a symbol of the way they serve the less fortunate.
And since 50% of the entire day’s sales will be donated to their chosen charity, everyone will feel good to contribute to this worthy cause and also promote their health by eating FRESH and REAL yogurt from Italy, where the best tasting yogurt in the world comes from,” said Eric Chao, marketing manager of TWH.
“We also decided to make it even more fun by inviting customers to come in costume and compete for the special awards. Can you imagine eating delicious yogurt amidst famous ANIME characters? It’s a one-of-a-kind event”
So if you have a big heart, a big appetite, and a creative mind, drop by THE WHITE HAT at SHANGRI-LA PLAZA MALL on August 30 (Sunday, 1 to 5 pm) and help make a difference
The White Hat currently has 10 store locations:
Manila : Robinsons Ermita – 4/F Midtown Wing, near MOVIEWORLD
Pasay : SM Mall of Asia – 2/F Entertainment Mall, near NIKE
Mandaluyong : Robinsons Galleria- Level 2, East wing, above GOLD’S GYM
Shangri-la Plaza Mall G/F across CROSSINGS
Makati : Rustans Makati – Supermarket Level (basement)
Greenbelt 5 – 3/F inside KIDZ STATION
Quezon City : SM North Edsa – 2/F Annex Bldg
North of the City : SM Clark – G/F the Meeting Place
Marquee Mall – G/F (opening soon)
South of the City : Alabang Town Center – Town Plaza
Check out more White Hat updates @ their Official Website: – www.thewhitehat.com.ph